Bear and Arrow: TEDx Binnenhof movie and partner videos

Bear & Arrow Productions is an audiovisual company that mainly focuses on short-movies and advertisement, but wants to expand its horizons by focusing on documentaries as well as event coverage. They collaborate with TEDxBinnenhof to create the “Making of TEDxBinnenhof” and “TEDx Binnennhof Partner videos” which will be released on the 21st of January 2016.

The “company”, which is a school project, was founded in September 2015 during the NEWb semester at InHolland University of Applied Sciences. The team is considered one of the strongest and most diverse, as each team member has different skills and capabilities and is motivated, experienced and ambitious. Additionally, the Bear & Arrow Productions’ crew is a multi-lingual team, which has fluent speakers in English, Dutch, Romanian, Italian, Russian and Papiamento.

Bear & Arrow Productions is a multifunctional production company that offers commercials, training videos, event coverage, trailers/teasers, private projects, documentaries, behind the scenes, music videos, short films, promotion videos, short term TV projects, real estate, showcase and more. The team developed the company name during a creative brainstorming session.

The word ‘Bear’ was chosen because filmmaker Ole Olson heavily influenced the company. Ole Olsen was a Danish film producer and founded the Nordisk Film; the film company produced several controversial hunting films during the late 1900’s, one of which was called “Bjornejagten i Rusland”, which is Danish for “Bear Hunt in Russia”. In the film, Ole Olsen used controversial tactics to captivate the audience by shooting a bear with no remorse. This film indicated to filmmakers that the audience strives for drama, story (plot) and continuity.

Additionally, the ‘Bear’ represents the strength and will power of the team’s endurance to achieve greatness, while nurturing traditional and unconventional film techniques. Nevertheless, the team chose the word ‘Arrow’ as the team is profoundly influenced by the quote, “An Arrow can only be shot by pulling it backwards. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just stay focused and keep aiming”.

Combining the words ‘Bear’ and ‘Arrow’ created the correct image of the company. This is what the ‘Bear & Arrow Productions’ team wants to achieve: captivating films that could eventually leave both the client and the audience in a state of awe.

Bear and Arrow is: Marilù Pace (Marketing and Communication Manager / Director), Viktoria Serdjoek (Secretary / Producer), Iris Klein (Secretary / Producer), Andrew Buckley (General Manager / Director / Director of Photography), Ilse Verhagen (Creative Manager / Editor in Chief), Ramona Valimareanu (Financial Manager / Light and Sound Technician), Ayla Meijer (Member of Bear & Arrow Productions until November 2016)

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