Birth of my dream: using interactive print for better education

Connect your digital life to the physical world. We are so used to linking, liking, sharing and buying everything online – why can’t we just click items in our physical reality to get more information, share it with our social network or buy it directly? It is now possible on print publications.

Ideas worth spreading

Interactive print: activate your magazine, newspaper, book or brochure with videos, links to websites, webshops, audio, Facebook or Twitter.


Claire Boonstra (Heemskerk) is co-founder of Layar. She holds an MSc in Civil Engineering, (TUDelft), worked with KPN, Unilever and Talpa Digital, was co-organizer of Mobile Monday Amsterdam and Managing Director of SPRXmobile. At Layar, Claire is responsible for the Business Development and helps publishers to make their print publications interactive. Claire was recently elected as a ‘Young Global Leader’ of the World Economic Forum, was a ‘Rising Star’ at the Women’s Forum for the Economy and Society, was Online Mediawoman of the Year, is ‘Young Advisor’ of EU Commissioner for the Digital Agenda Neelie Kroes and has been listed several times as one of the ‘most influential women in technology’. She is married and has two little kids.

Welcome to interactive print; Layar on YouTube

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