Innovation as a Dutch experience
Roosegaarde’s Dutch mentality as half priest half entrepreneur is key to engage critically and creatively with reality. With projects ranging from fashion to architecture, he explores the dawn of a new nature that is evolving from technological innovations.
Ideas worth spreading
Merging worlds of beauty and bullshit, of innovation and experience.
Artist and innovator Daan Roosegaarde is creative director of social design lab Studio Roosegaarde.
Daan Roosegaarde (Nieuwkoop NL) studied at the Academy of Fine Arts in Enschede and received a Master at the Berlage Institute in Rotterdam. Roosegaarde’s work explores the dynamic relation between space, people and technology. His sculptures, such as ‘Dune’ and ‘Intimacy’, are tactile high-tech environments in which viewer and space become one. This connection established between ideology and technology, results in what Roosegaarde calls ‘techno poetry’.
Driven by innovation, Roosegaarde started a new project the ‘Smart Highway’ in collaboration with Heijmans infrastructure. Together they are designing the spatial contours of tomorrow by developing interactive and sustainable roads.
Roosegaarde has won the Dutch Design Award, Charlotte Köhler Award, Design for Asia Award and China’s Most Succesful Design Award. He has been the focus of international exhibitions at the Tate Modern, The National Museum in Tokyo, the Victoria and Albert Museum in London, and various public spaces in Rotterdam and Hong Kong. Recently Studio Roosegaarde launched a second studio in Shanghai.