Let’s change the way we look at fresh food and health
Fresh Food is the basic of human health. The product most important for our health are vegetables and fruit. The Dutch horticulture has developed global and it’s technology is brilliant. There is unfortunately no link between the health component of the industry and it’s capability to produce the best products possible. The Horticulture and Propagation Materials has to make a new step. First step was to produce, next step was environmental friendly and the third step has to be health components.
Ideas worth spreading
Healthy food is the component to die healthy. The last five to ten years of your life are of low quality. Medication is only a repair. Real food has to be our basics in life. Strangely enough has the human in the Victorian times in England and Wales lived as long as today and died healthy. Issues as cancer were there but less, less aggressive and even in those days curable (Paul Clayton).
Rob Baan, born in Haarlem as son of a police officer, is owner of Koppert Cress, a rapidly growing international company with micro vegetables he likes to sell under the name of Cress.
Baan studied at the Hogere Landbouw School in Dordrecht. Rob Baan has worked for Syngenta Seeds in about 70 countries for more than 20 years. In 2002 he started Koppert Cress.
He won several awards, including the Tuinbouw Ondernemersprijs 2011. The AGF Innovatie Award was won by Koppert Cress twice and by 24Kitchen, Rob Baan is one of its initiators.
Watch Rob Baan @ Koppert Cress on YouTube