What you absolutely need to rock the Ridderzaal with your presentation
You decide to tell the world about your idea. Overcome the thought that your idea is too small, too insignificant. You step on the catwalk to rock.
That’s a big step.
But it’s only the start. Now you get to the hard work.
How do you engage, explain your idea and convince your audience?
Nancy Duarte has the answer. She explains the secret of presenting an idea in a way that really resonates. So that you’ll change the world.
Nancy is one of my favourite authors on the subject of communication. She believes that ideas are the most powerful tools we have.
Communicate your ideas by using story.
In her TED talk of February 2012 she reveals the structure of a powerful presentation.
Like in any presentation, to create a strong story you need a beginning, a middle and an end.
Your audience is the hero. You yourself are the mentor leading them in the right direction.
The basic and most effective form for a story is that the hero encounters a roadblock and ultimately emerges transformed.
To be really effective your story needs a secret ingredient.
Nancy compared two powerful presentations: the iPhone launch in 2007 by Steve Jobs and the “I have a dream” speech by Martin Luther King.
She discovered a striking resemblance between the two.
The middle part of both presentations are moving back and forth from ‘what is’ to ‘what could be’.
By moving several times from ‘what is’ to ‘what could be’ the status quo, the usual is made unappealing. The attention of the audience is drawn towards the future.
You overcome resistance. Like a sailboat you catch the wind. Using the power of the wind, the resistance, to eventually sail even faster than the wind itself.
With this strong metaphor Nancy convinces us to use the structure of moving back and forth.
Nancy ends her own presentation with a personal story. Moving from where she came from to where she is now.
Because it’s a personal story it’s even more powerful and convincing.
Blogpost by Pauline le Rûtte